“Public relations”, “media relations”, and “marketing” have, over time, become generic terms that can mean many things. Fourteen years ago, I made a decision to specialize in a very focused area of PR that fit my particular skillset: writing, researching, and pitching stories. As client needs developed it was easy to add on all manner of writing and editing. Then came social media and the changes in Google, and more changes in how your business gets found on web.
Today I’m excited about a development at Rose Public Relations that will add significantly to our toolbox of services—and it is lined right up with the belief that specialization is not only good for my business—it’s very good for my clients too.
Over the past 14 years, Rose Public Relations has specialized in writing feature articles and case studies for our clients and winning great placements for them in the print, broadcast, and online media. We create all kinds of content, whether it be for the trade and news media, your website, direct mail, collateral, award submissions, or other communications platforms.
Now, we’ve teamed up with some young brainiacs who are expert in analyzing how your company is being found by prospective clients on the web. This team has the expertise to engage the power of social media among other tools such as google+ and pay-per-click, to bring you high visibility—and more business. We are offering clients of Rose Public Relations a FREE media audit that compares your web presence to your competitors, and gives you a snapshot of where you are now—with no judgment or obligation.
There is no doubt that in today’s marketplace, content is king—and that having a good writer on board is a necessity for your business to thrive. Putting that really great messaging to work for you in all available avenues of communication—repurposing each message for the print and broadcast media, your website, and all your social media platforms—and having an amazing team of specialists to follow through with the postings to keep your online presence fresh, without having to hire personnel to do it—is a concept I’m sure will excite your company’s leadership.
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