Today I ran across this fabulous 21-page booklet from TrendKite, detailing
The What, Why, & How of SEO Driven PR. Coming from the PR side, I like to use the term, Media-Driven Optimization, which understandably implies the reverse cause-and-effect relationship between traditional PR and SEO. Either way, the two have become inseparable in today’s digital economy. Here’s a screen shot taken directly from TrendKite’s article, which I hope you will read and share!