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Need a quality website? How much are you willing to pay – and why?

This week was a busy one. I’ve been curating talent from the Denver area to add to my toolbox of client offerings.

Nearly every potential client I’ve met with needs help with their website. What’s notable as I meet with various web developers and designers is that each has one unique strength – one may be an absolute wizard at SEO and another at gorgeous design—but rarely does one web developer have both. When you get to high-level optimization and web analytics you may be able to find all of the options under one roof, but not without a very hefty price tag.

What are you willing to pay and why? It’s critical to assess your company’s goals and develop a website that serves your needs without wandering into the vast array of options you may not require…and there are many.

I am happy to have found a variety of talented people who can fill any requirement. My job, aside from listening very carefully to my client’s needs and creating winning content, is to pull together the right combination of talent from the Rose Public Relations toolbox and deliver a customized product that meets client goals and then some.

When quoting websites experience has shown us that your website will most always take more time to design than anyone first thinks. Recently we delivered a website to a Boston client who over-participated in the design process after the website framework was put in place. The job ended up costing us money to deliver (really we are in business, folks) but we kept to our promise and charged the exact amount of our original quote.

I’ve developed a new policy when quoting website design: I take the designer’s quote and mark it up 20%, giving some breathing room. When we come out under budget, we pass that bonus back to our client. And when we deliver a gorgeous website 20% under budget, ours is the Happiest Client in the West.

When our client has made more changes than we expected, we’ll probably come in just at or under budget. That’s a winning strategy–except when my quote comes in just that much over another firm’s and I lose the opportunity altogether.

This is a situation where we have to be willing to accept the consequences of doing good business. Our clients through time have been the most awesome on the planet. They are great to work with and happy to pay for quality work. If a potential client chooses another firm over ours on the basis of price alone, we’re OK with passing that one up.

In the client/agency relationship, the operative word is relationship. When you consider how many years you’ll be working together, it makes sense that there are two buyers in this equation, and each is looking for the right fit.

About Sue Rose

Sue Rose has run Rose Public Relations for over 16 years. Her work in the communications field spans over 25 years, including early days running an award-winning advertising agency. She has served in the promotion, marketing, and public relations fields in corporate, nonprofit and agency settings.

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