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Tailoring a great story to the needs of your client – OR – Don’t get lost in the yummy details

My bad. It’s been a month since my last blog post. Thinking what in the world to write about, I remember a colleague telling me, “Sue, just write about what you’re doing right now.” OK. I’m sitting outside my office in the plaza, where there’s a fountain and a nice late-summer breeze. The weather is […]

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On the Jobsite with RTA Architects

RTA Architects, chosen to design Craig Hospital’s $60 million expansion and renovation, is Rose PR’s newest client. The Craig expansion is an incredibly complex project that required a year of intensive planning before ground was broken. The construction and remodel won’t be completed for another three years. A few days ago I had the pleasure […]

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Discovering New Markets

Recently my client Mary Burk of ACH Foam Technologies phoned me with an idea. ACH had not previously entertained the idea of establishing a presence in the Oil & Gas sector but Mary had noticed through careful monitoring of ACH’s blog activity and industry reading that there was a significant interest in pipelines and seismic […]

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Content 2013: A New Marketing Language – Part 2

We left off on Part 1 just after I gave this brief definition of SEM: Search Engine Marketing. This can include SEO as well as pay-per-click, ad words, web analytics and any other tool that helps you market your business over the internet. Today, let’s dip our toes into SEM just a bit further. Google […]

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Content 2013: A New Marketing Language – Part 1

Originally I wrote this information for clients who may be overwhelmed by digital technologies, content marketing, SEO and internet communications. I wanted to take a bare bones approach to the basics of content marketing so they might feel less intimidated. I realized there are plenty of other people who would find this useful— Whether you’ve […]

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Need a quality website? How much are you willing to pay – and why?

This week was a busy one. I’ve been curating talent from the Denver area to add to my toolbox of client offerings. Nearly every potential client I’ve met with needs help with their website. What’s notable as I meet with various web developers and designers is that each has one unique strength – one may […]

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Finding Your Voice

Nearly every businessperson I speak to, whether client or colleague—hates to blog. Just about everybody thinks social networking is a pain. I concur.  I’d sailed along as Rose Public Relations for 8 years, doing quite well, thank you, without activating my social media skills. Then came the memorable economic slump of September 2008 and I […]

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